Why Ingredient Suppliers Need to Use Sustainability as a Marketing Tool
A few days ago, I listened to an episode of the Table Talk podcast from Food Matters. In it, they interviewed Michelle Coluccio, International Sales Director at Connoils, producer of specialty oils and oil powders.
While listening to the podcast, Michelle said something that stuck out. It inspired this post.
“They [manufacturers] want a story that they can make relatable to their client base as well. And they want to be able to show that, “I understand where this is coming from, and I…